Quality content should humanise the brand and put the customer first– a content marketing Q&A with Mike Saraswat, Ekstasy | outbrain.com

CONTENT MARKETING & DISCOVERY

Quality content should humanise the brand and put the customer first– a content marketing Q&A with Mike Saraswat, Ekstasy

| Eirini Pan

Mike Saraswat is founder and film producer at Ekstasy.

 

As part of our series profiling rising stars of the content marketing world, we recently spoke with Mike Saraswat, Founder and film producer at Ekstasy.

Mike discussed the importance of content within wider marketing strategies, and reinforced the power that content marketing can have. “I am most excited about…the potential for brands to have real, personalised conversations with their customers – comprehensively improving the overall customer experience” he says.

He also talks about the personalisation of content and measurement methods in content marketing, and why content marketing is here to stay.

To find out more about Mike’s thoughts on content marketing, visit the full Q&A at The Guardian.

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Eirini Pan

Eirini Pan

Eirini Pan is Marketing Manager at Outbrain's European team. A Greek based in London, she manages Marketing, Communications and Design... Read more

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