Brainiac Blog

Content Marketing, What Is Really Holding You Back?

During the course of 2012, we have witnessed a visible uplift in the adoption of content marketing as more and more companies move to incorporate it into their core marketing strategies and tactics. However, the findings of a recent survey conducted by Outbrain and Econsultancy indicates that despite the growing interest in content marketing, only 38% of in-house marketers and a mere 13% of agencies have a defined content marketing strategy. In comparison, a whopping 90% of marketers across the board believe that content marketing will become more important in the next 12 months. So, what is holding them back?

Read More

Content Levels the Playing Field for Small Businesses

The mere existence of “Small Business Saturday“ speaks volumes about the way consumers prefer to interact with brands:  If they deem you part of their community, they are happy to support you.  What better way to foster community than content that adds value to their lives rather than extracting it.

Read More

Guest Post: How Your Blog Improves Website Performance

Many marketers and companies don’t realize the full benefit of having a blog and how it increases website performance from user engagement, traffic, SEO results, and conversion rates.  A blog that’s set up for success can provide returns well beyond the costs of creating an engaging blog.

Read More

Rick Springfield, Annual Projections and Frostbite (This Week in Content Marketing)

You know the weather’s turned colder in New York when two things start appearing: holiday season projections and annual industry surveys.

Read More

Discoverability Must Be a Key Component of All Content Creation Initiatives

Should you focus more on planning great content or getting your content discovered? The experts weigh in.

Read More