Brainiac Blog

Q&A with Patrick Fuhrback on joining the Outbrain team in Germany, Italian cars, start-up culture and the future of content discovery in Germany.

Many companies plan to expand their content marketing efforts in 2013. This signifies a tremendous opportunity for marketers to supplement their existing expertise with content creation, curation, and amplification. But this opportunity also poses a great challenge: It requires skills that most simply don’t have.

Steve Strauss, senior small business columnist at USA TODAY and author, took the Outbrain Challenge. Here are the results.

Engaging your audience in the manner they like to be engaged is a smart long-term strategy, even at the expense of short-term gains.  As you consider new ways of distributing your content — the oft-overlooked “marketing” side of the content marketing equation — make sure it’s native to consumer habits.