Brainiac Blog

The world has gone mobile [infographic]

At Outbrain it’s all about the discovery of great content. So given our increasing desire and the ability afforded to us to consume content on our mobile devices – we thought we’d take a look at what’s really happening across the globe. Drawing on a network of 100,000 publishing sites we analysed how users from around the world are consuming content on their smartphones and tablets. While there are some expected similarities in mobile consumption we also noticed some interesting differences.

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Is Chipotle’s New Show Native Advertising?

Why Chipotle’s new comedy series Farmed and Dangerous is so much more than that.

 

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Outbrain Amplify Mobile Campaign Update

In 2014, mobile is predicted to overtake desktop internet usage which means that if your Outbrain traffic campaign is only targeted to desktop, you’re going to miss out on a large chunk of your audience.

 

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Go Mobile – Give Your Marketing Campaigns A Competitive Edge

Mobile marketing campaigns are reaching a growing audience, which means one of two things for your company’s content marketing strategy. Because mobile has arrived and is only increasing in usage, companies can adapt to it and increase their consumer base. Alternatively, they can remain in their current desktop-oriented strategies and eventually see erosion of their client audience.

 

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Discovered: Falling in Love with Valentine’s Day Content

Oh goodness! We’ve got it bad when it comes to content. So, this week, we’d like to show you just how much we care by sharing it with the world!

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