Outbrain’s top priority is maintaining a discovery platform that is filled with content the online audience can trust to be valuable to them, avoiding sensational, scammy and, frankly, crappy content.
In fact, our company mission statement says:
Help people discover content that they can trust to be interesting, relevant and timely for them.
This is the guiding principle in everything we do.
Staying true to this mission as we grow our index of paid discovery links is something we take very seriously and are always looking for additional ways to ensure we maintain this quality.
That’s why today, I am proud to announce our partnership with BillGuard, the world’s first transaction monitoring and resolution provider. Through this partnership, we are able to leverage BillGuard’s platform to identify and remove unscrupulous merchants from our network, thereby eliminating the possibility of sending readers to shady merchants that could results in erroneous and unwanted credit card charges.
This partnership is one of many precautions we have put in place to further our mission. Others include:
– Maintaining strict editorial guidelines all advertisers (big and small) must adhere to before being approved to run in our index.
– Ejecting questionable marketers whenever needed
– Maintaining an anonymous editorial board to review all questionable content and serve as an independent verifier of the company’s editorial guidelines.
We hope you will join us in our mission to keep the Outbrain platform free of spammy content. If you ever see questionable content in our network, please let us know by sending an email to firstname.lastname@example.org.
Find the full press release here.