We’re live at Advertising Week in New York City, and tomorrow, Outbrain is proud to present a discussion on content marketing with some of the biggest brand and agency marketing experts in the biz. Representatives from Digitas, Hill Holliday, University of Phoenix and Outbrain will be joined by Content Marketing Institute’s Joe Pulizzi to talk about how content marketing is not only evolving as the next great category in online marketing but also is the connector between other efforts such as search, social and display advertising.
The panel will explore why content marketing works, how to measure effectiveness, how it’s structured within an organization, how to gain audience to your content, and tips for successful (and not-so-successful) tactics.
If you’re in NYC and attending the conference, please join us at TimesCenter Hall at 10:30am. If you are not, Advertising Week is wonderfully hosting livestreams to every single panel discussion at the Advertising Week website. Tune in tomorrow, Wednesday October 5th at 10:30am at the TimesCenter Hall stage stream on the Ad Week website, or embedded below, to learn more about content marketing and how brands and agencies are finding success with it.
AW8 – Content Marketing The Foundation to… by advertisingweek
Topic: Content Marketing, The Foundation to Branding Online
Moderator: Joe Pulizzi, Founder, Content Marketing Institute
– John Dukakis, Senior Vice President, Co-Director of Content, Hill Holliday
– Teal Newland, Global VP/Group Director of Brand Content at Digitas
– Yaron Galai, CEO, Outbrain
– Jermaine Peguese, Director of Web Content Strategy, University of Phoenix
Follow along on Twitter on the Advertising Week hashtag: #aw8