A niche environmental publisher needed to deliver on page view goals for their site’s sponsored content. With a small budget and limited success using other channels, the publisher leveraged its content with Outbrain’s Amplify Self-Serve platform. By placing links to their content on premium sites like CNN.com, the publisher was able to deliver a high quality audience to their sponsored content.
To further maximize the ROI of their media spend, the publisher also installed Outbrain’s free content recommendation widget to capture additional page views from the already engaged audience.
- Using both of Outbrain’s products the publisher averaged 6.95 page views per visit over 3 months and 8.1 page views per visit in the most recent month, routinely ranking above Stumble, Digg, Reddit, Google organic, and Facebook.
- The publisher increased click-through rates from 2.11% to 6.22% on internal content recommendations.
- Intuitive user interface and self-serve platform was so simple to use, it required just 5 minutes of daily management