We’ve consistently heard from customers that the maturity of content marketing has also led to challenges. Many players, many layers, many measurements. Clearly delineating the business value of their content can be difficult and frustrating.
With the launch of our Amplify API, we hope to address some of that tension.
First, the management and reporting of content marketing campaigns is much simpler with the new API. Advertisers can buy and measure their Outbrain media through other technology dashboards they use — not just the Amplify interface. That means fewer steps between publishing content and reaching Outbrain’s premium publisher audiences, with more efficiency in accessing and analyzing data.
Welcome to the Programmatic Age of
When we launched a strategic partnership with Newscred in July, we wanted to provide their customers with a single dashboard to manage, curate, create and disseminate content. Today,we’re proud that ecosystem now includes Contently, SimpleReach, Zemanta, NativeLift, Hexagram, Hubspot, Bidtellect, Skyword and King Content.
We believe that technology is the key to advancing content marketing. With help from our partners, we look forward to what comes next!
To learn more about the Amplify API or apply to be a partner in the program, visit http://developer.outbrain.com/amplify-api