One of our top publisher clients was in need of a quick traffic blitz to support an ad sales deal.
They came to us with an aggressive traffic goal and asked for recommendations on how to achieve it in a short period of time.
Outbrain did some quick brainstorming on the most cost efficient approach to drive the traffic and devised a plan. The campaign over delivered on the client’s goal while driving a highly qualified audience.
Below is a quick case study of the campaign.
Challenge: Drive 100,000 visitors to their site within a 12 hour period on a Sunday in August.
– Outbrain over delivered on traffic by 2%
– Over 11,000,000 impressions served in 12 hours
– 1% Click Through Rate
– Average 3 PVs/Session