Macy's Leads The Charge (This Week In Content Marketing) |


Macy’s Leads The Charge (This Week In Content Marketing)

| Juan Martinez

Macy’s is in the process of a $400 million renovation of its flagship Herald Square location. Behind the scenes, the company is also developing a content marketing strategy that is likely to put it on par with some of the industry’s best brands. Find out what Jennifer Kasper, Macy’s group vice president for digital media and multicultural marketing, has to say about the brand’s strategy, and learn about the best and worst content strategies from some of the industry’s top thought leaders.

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Miracle on 34th Street, The Thanksgiving Day Parade, awesome shopping bags with stars in the middle? Did you really think Macy’s wouldn’t be leading the content marketing charge?

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Hitting "Publish" is only The Beginning!

Download our free A-Z Guide to Brand Publishing to find out how to make the most of your content strategy.

Juan Martinez

Juan is the Content Strategy Manager at Outbrain. He is responsible for determining the overall tone and editorial direction of... Read more

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