But they can certainly help. Our algos work hard to surface interesting, relevant links which is the most important part of what we do here. But anyone who has been through high school knows that sometimes being interesting and smart isn’t enough. We think those links deserve to look good too and the account management team works hard to make sure they’re always putting their best font forward.
We recently put this into practice on a major publisher with whom Outbrain has had a long relationship. Everything was humming along technically, but it seemed like the widget needed a little love in the looks department. The partner agreed to let us try out a new UI that seemed more suited to the page to see what would happen.
What happened was a huge jump in revenue and CTR, quadrupling and doubling, respectively. We think the results were so dramatic for several reasons. The new UI looks and feels more like the page – we’re guests on the site so for us, being seamless is tantamount to ‘looking good’. We also adjusted the placement of the widget to be closer to the content. Our mission is to provide great links to other articles based on what you’ve read. It’s logical that appearing right after an article will help readers continue that positive experience. Again, seamless for us is key.
There is no one ‘best look’ for every page – our thumbnail widget thrives on certain sites while other readers love the text interface. You can test both by logging into your dashboard following the “Manage Blogs” screen to your “Settings” and changing Widget Type, number of links and several other settings. A little makeover might be just what those recommendations need to get noticed all of your readers.
See here more tips on how to make your website look more professional