Measuring Content Marketing Success | Outbrain

CONTENT MARKETING & DISCOVERY

KPIs for Measuring Content Marketing Success

| Kelly Reeves

One question that is constantly on the minds of those who decide to promote their brands through content marketing is how to measure the success and effectiveness of the content and strategy. Our friends over at Smart Insights posted an informative summary of 3 possible approaches and the key performance indicators (or KPIs) to consider for each. They boiled down their perspective into this handy matrix that is a great tool for those looking to measure content marketing efforts tied to a sales cycle.

Content KPIsHop on over to their blog to read more about the each measure and 5 important questions to consider when pouring over analytics for your content efforts.

Hitting "Publish" is only The Beginning!

Download our free A-Z Guide to Brand Publishing to find out how to make the most of your content strategy.

Kelly Reeves

Kelly is Senior Marketing Manager at Outbrain. Previously, she was the founding editor of Urlesque, an AOL-owned website covering internet... Read more

Add A Comment

* Your email address will not be published. All fields are required.

  • interesting web sites| September 30, 2011 at 1:13PM

    Very interesting matrix, thanks for sharing.

  • Pedro Rangel| October 1, 2011 at 6:06AM

    Excellent! Thanks

  • Curtman40| March 14, 2013 at 12:00AM

    Are these KPI’s applicable to small businesses as well or only larger corporate clients…..

Loading

Want to promote your content?