Content marketing is a great way to drive brand awareness and deepen customer connections. You guys know this already—73.6% of marketers plan to increase their content marketing activities in 2017, according to this eMarketer poll. But not all content is created equal. What is the right kind of content for your specific brand and goals?
It can be hard to decide where to allocate content creation resources, especially when you are new to content marketing and still figuring out what your desired audience responds to. That’s why we’ve created this infographic menu to walk you through the options. Content types are sorted by size and complexity from nibbles (social) on through to a full prix fixe menu (events, webinars) with pros and cons for each content type. It’s chock full of delicious data and nutritious insights, so browse away and see what kind of content your organization has an appetite for.