There’s been talk some time now on the case for content. But does any of it count if it doesn’t get discovered?
Or as our favorite Outbrain haiku goes..
“If you wrote a blog
And no one came to read it
Did you write a blog?”
It’s a good reminder that despite the importance of content creation, understanding how to drive the right audience and high quality traffic to that content is vital. Otherwise, you’ll just have another piece of content floating around on the web without anyone taking notice of you.
We’re partnering with actionable marketing expert, Heidi Cohen on a webinar to show you what it takes to develop great content, how to seed it early on in the purchase funnel, and how to drive the right audience to it. Register now so you can share in our actionable tips and strategies for successful content marketing.
“How to Power Your Content Marketing – Development, Discovery and Distribution”
Wednesday April 25 at 1.00pm EDT.
Hope to see you there!