Using Google Data Studio with Outbrain Amplify | Outbrain.com

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Visualizing Your Metrics: Using Google Data Studio with Outbrain Amplify

| Yaniv Nava

Using Google Data Studio with Outbrain Amplify

Last February, we shared our Google Analytics dashboard template for driving conversions or optimizing for engagement. Then, just a few months ago, Google announced that they are making Data Studio free for anyone to use — and are removing the limit to the number of reports that you can create.

That’s in part why we decided to create this free and easy to use template to get you started linking your Outbrain Amplify Google analytics data and start visualizing your metrics. Just remember this template is based on our recommended tracking code. If you are using different UTM’s you’ll need to customize the filter and metrics fields.

If you’re unfamiliar with Google Data Studio you can head here for quick tutorial from Google.

Overview- Data from Google Analytics

How the Report is Structured

Our template has a report level date-picker. Meanwhile,pages two-five also include a device and campaign selector.

The first page of the report provides insights into your Amplify campaign’s overall performance (the number of sessions, pageviews, and top countries by users)

Pages two-four of the report breaks down engagement by campaign, publisher, or title. The last page can help you optimize for more conversions.

These report should offer insight into the factors that are both hurting and serving your Outbrain Amplify efforts. Just be careful not to make decisions too soon. You’ll want to ensure that you’ve gathered enough data before deciding whether something is working or not. You can also use this report to present to your customers or colleagues and even customize it to fit to your own needs.

Please remember Google Data Studio is still a beta product so interface changes and bugs may occur.

Click here to download the template.

How to Use Our Template

Is this your first time using Google Data Studio? Then, start with step one below. If you’ve already used Google Data Studio, please scroll down and follow steps A-E.

Step 1: Edit Mode

Click the edit mode button (top right).

If you don’t see an edit button, then jump directly to step two.

Edit button

Step 2. Make a Copy

Make a copy of the report by clicking on the file button on the top left. Or click the double page symbol on the left side of the view button. make a copy

Step 3. Welcome To Google Data Studio

Click Get started (in Blue)  and then accept terms and condition. Next, choose your email newsletter preferences and click done.

Welcome to Google data studio

Step 4. Repeat the Make a Copy Step

The goal is to create another copy. Click on the file button on the top left, and make a copy. Or click the double page symbol on the left side of the view button.

Step 5. Create New Data Source

When launching the template you will see a note that your configuration is incomplete on your screen. Don’t panic!

If you have not created any data sources yet, you’ll see only sample data under “Available Data Sources.” In that case, scroll down and click “Create New Data Source” to add your own GA data to the available list.

how to create a new data source

Step 6. Select Your Google Analytics View

Choose the Google Analytics connector, and authorize access if you aren’t signed in to GA already (You’ll also need to allow Google Data Studio to connect to your GA). Then select your desired GA account, property, and view from each column.

Create untitled data source

Step 7. Name Your GA Data

Name your data source (at the top left), or keep the default name of the GA view. Click the blue “Connect” button at the top right.

Name your GA data

Step 8. Add Data Source

Next, Data Studio shows you a table of all the fields available in your data. You can rename them, change their type, and create new calculated fields – but for now, simply click “Add to Report” and confirm.

Add data source

Step 9. Add Data Source to the Report Level

Click “file” on the top left screen. Then click “report setting.” On the right side of your screen, you will next see a setting menu bar. Under the data source option, choose the Google analytics view you have just added.

Step 10. Add Filter to the Report

Once the Google analytics data source is in place, you will need to make sure you are filtering your Google analytics data to only show Outbrain traffic by your tracking UTM or according to our recommended source & medium tracking.

Go to file>report setting>add filter (on the right setting menu)>create a filter

Set your filter using the below:

Create a filter

Include: Medium-Equal to= Discovery

And

Include – Source- Equal to = Outbrain

Name your filter before you save it.  For example, “Outbrain Amplify Filter” or anything else that might be relevant.

 

Report settings

*  Because you’re doing this step under Report Settings, you’ve just created the default data source and filter for the entire report. You can change a data source on any page (or on any chart or filter!) – but if you don’t specify a change, then the default data source/filter is used for every new element you add to the report.

Step 11. Conversions Setting (Page 5)

Navigate to page five in the report (top left at the menu bar).

Change the definitions of conversions and conversion rate to correspond to a different goal number and name. In this report “conversion” refers to the Goal 1 completions and Goal 1 conversion rate in GA, but your primary conversion may be numbered as Goal 2 (or some other number) in the Google Analytics view you have selected.

If it’s Goal 2 you need instead, then change Goal 1 to Goal 2 everywhere you see the word “Goal” in the demo report.

Click on the element chart you want to change> on the right you’ll have the bar chart properties menu >click data>under metric choose your conversion goal.
Instruction for existing users of Google Data Studio

Instruction for existing users of Google Data Studio

Step A. Go to Edit Mode

Click the edit mode button (top right). If you don’t see an edit button go to step two directly.

Go to Edit Mode

Step B. Make a Copy

Make a copy of the report. Click on file (on the top left, and make a copy) or click the double page symbol on the left side of the view button.

 

make a copy How to make a copy

Step C. Add Your Google Analytics as a Data Source

Go to report level setting and add your Google Analytics view as a data source  and named it.  File>report setting > select data source

 Add Your Google Analytics as a Data Source

Step D. Add Filter to the Report

Once the Google analytics data source is in place, you will need to make sure you are filtering your Google analytics data to only show Outbrain traffic either by your tracking UTM or according to our recommended source & medium tracking.

Go to file>report setting>on the right setting menu click add filter>create a filter

Filter setting:

Include – Medium- Equal to= Discovery

And

Include – Source- Equal to = Outbrain

Add filter

Name your filter before you save it.  Something like Outbrain Amplify filter or whatever you want it to be.

Step E. Conversions Setting (Page 5)

Navigate to page five in the report (located at the top left of the menu bar).

Change the definitions of conversions and conversion rate to correspond to a different goal number and name. In this report “conversion” refers to the Goal 1 completions and Goal 1 conversion rate in Google Analytics, but your primary conversion may be numbered as Goal 2 (or some other number) in the Google Analytics view you have selected.

If it’s Goal #2 you need instead, then change Goal 1 to Goal 2 everywhere you see the word “Goal” in the demo report.

Click on the element chart you want to change. On the right you’ll see the bar chart properties menu. Click data and under the metric option, choose your conversion goal.

 

That’s it!

Enjoy

Start your Outbrain campaign!

Yaniv Nava

Yaniv Nava

Yaniv is a PPC Campaign Manager at Outbrain digital marketing team. He previously worked at Google AdWords support team &... Read more

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