Neighborhood Stories | Outbrain Blog


Friday Thing/k: That’s Who We Are. That’s Our Story.

| Yoav Tourel

Friday Thing/k

Hi, all.

Hope you had a good week.

Welcome to Friday Thing/k – a brand storytelling canvas where I’d like to share with you smart, creative, inspiring, engaging, cool, and innovative content marketing ideas that take my digital marketing breath away once a week.

The subject line of this post is taken from one of the best Super Bowl commercials ever, in my honest opinion — the Chrysler 200 ad, “Imported From Detroit.”


The 2-minute film by advertising agency Wieden + Kennedy was aired during Super Bowl XLV in 2011 about an auto brand that made an entire city feel better about itself.

It told the story of Detroit and its people. The people who made the city what it is. And it ended with Eminem coming out from a sleek jet black Chrysler 200, entering an empty theater with only a gospel choir on stage, saying: “This is the Motor City, This is what we do.”

This week’s thing/k is about cities, boroughs, neighborhoods, and homes. The places where we live in, the stories that we live in where we are the lead characters, writers, and storytellers, all at the same time.

So from the city of Detroit, we’re off to NYC in one of its 5 boroughs, Brooklyn.

Film director and actor Spike Lee’s Agency, Spike DDB, (did you know that he has a creative agency?), which is based in Brooklyn, created a 10-minute film entitled Brooklyn Made. It was made for the borough’s Chamber of Commerce to certify goods produced in the area.

It’s all about the people of Brooklyn that continue to make Brooklyn what it is…the Brooklyn brand:

Still in NYC, but crossing the bridge to Sundance, back in January, during the festival, Airbnb presented an interactive piece by designer Brendan Dawes asking visitors to share their own views of favorite neighborhoods.

How do you begin to unveil the stories under the hood? You start with the local characters and connect them to printers like Local Murmurs did:

Local murmers by brendan dawes for airbnb

(Source: Airbnb)

Not matter where you live, whether it’s the US or Norway, home is where the heart (of the story) is. I already shared this thing/k in the past, but I love it so much- and it fits well to this post – so here you go again.

It’s a beautiful music video that tells the memories and stories of one house over several years as a family grows up there.

The house is for sale and is an actual real-estate listing made for Norway’s largest financial services group DNB by creative agency POL:

City, borough, neighborhood, or home — those are our stories.

I’m going home now. See you next Friday.

See you next Friday.

As always, feedback is more than welcome, and needed so please leave comments below. Additionally, if you have anything/k in mind, I would love to discover it.Just call me Joe.

Just call me Joe.

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Yoav Tourel

Yoav Tourel

I joined Outbrain in 2012 as the Head of Account Strategy in Australia & New Zealand. Before that, I was... Read more

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