As the customer journey has evolved, so too has the nature and demand of content marketing.
Smart practitioners are learning that over-simplified metrics like traffic don’t always equate to leads, customers, or loyal fans. They know that the consumer path to purchase is personal and comes with many different touch points. The content funnel is real and it’s these pivotal moments that will help them impact the overall decision-making journey of their customers.
So how does understanding all of this translate into producing actionable results for a brand or business?
It’s one thing to know, but another thing to understand how to execute against that knowledge.
That’s why we decided to create a free eBook to teach marketers how to create content that surpasses reader expectations. This ebook shows you how you can move prospects through the funnel at higher rates of conversion, proving a better return on your content marketing investment.
We hope you learn from our insights — and feel free to send us any questions or comments about the ebook in the comments below.