Understanding how audience behavior differs by device is critical for publishers to program and serve their content more effectively. Clicks, CTR, revenue and RPM can all fluctuate based on the devices audiences use to navigate and experience a publisher’s content. So now we’re helping publishers measure those differences.
The Engage Dashboard Reports can now be filtered to show content performance not just in aggregate, but also filtered by any combination of device types: Desktop, Tablet or Smartphone. It’s another step in providing publishers clearer, actionable insight throughout the day.
If you have questions about how to use this feature, please contact an Outbrain Account Manager or ask the nearest Outbrainer via firstname.lastname@example.org.