Developing a Mobile App Might Not Be The Best Idea | outbrain.com

CONTENT MARKETING & DISCOVERY

Developing a Mobile App Might Not Be The Best Idea

| Juan Martinez

Are you a content publisher thinking of developing an app for a proprietary platform, such as Facebook or a mobile device? Have you stopped and asked yourself whether there is any intrinsic benefit to building this app versus building out your mobile website? When it comes to mobile apps, the latest hype in app development, there are only two fleeting benefits: offline reading and viewing, and being findable on the App Store.

For more on why building out your mobile site might be a better option than developing a proprietary app, see our CEO Yaron Galai’s article in InPublishing.

Image Source: http://www.flickr.com/photos/citeconference/6957575579/

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Juan Martinez

Juan is the Content Strategy Manager at Outbrain. He is responsible for determining the overall tone and editorial direction of... Read more

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  • Guy Manningham| April 25, 2012 at 5:17PM

    Some companies think they need an App just because it’s the new thing, but fail to see that their customers do not access their company that way. You hit the nail on the head. For instance, a recent client of mine wanted an App, but I convinced them to just make a mobile version of their website that the inventory can be viewed on a phone or mobile device. No one is going to download an app just to see the inventory of a dealership.

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