Content Sharing on social media | Outbrain Blog


Content Sharing Fuels Social Media Activity

| Kelly Reeves
Content shared daily

Social media may be one of the most buzzed about tactics in the marketing world but the “fuel” of social media and overall sharing is content, according to a study recently released by AOL and Nielsen. Their data shows that people are spending more than half of their time online with published content and 23% of social media conversations a day include actual links to such content.

With the deluge of information and interesting content online, we’re not surprised with these results and anticipate that these numbers will only continue to increase.

Among the key findings was an anecdote that we think is a huge opportunity for brand marketers and supports what we preach on the daily to our clients: content is crucial to brand marketing campaigns.

Their study concludes that 60% of industry-specific content sharing messages include a product or brand name mention but only 4% of shared content is linking to brand or corporate websites. People are talking about and engaging with brands through social sharing and content in their own time and space. Wouldn’t you rather be where the conversations surrounding your brand are happening organically? Equip your potential customers with something to talk about and content to share as the foundation of your social media campaign.

Hitting "Publish" is only The Beginning!

Download our free A-Z Guide to Brand Publishing to find out how to make the most of your content strategy.

Kelly Reeves

Kelly is Senior Marketing Manager at Outbrain. Previously, she was the founding editor of Urlesque, an AOL-owned website covering internet... Read more

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    We try to reach potential customer with our content

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  • Fisayo Sanyaolu| June 1, 2011 at 4:16PM

    I really agree with this. Content/article sharing fuels social media activity. Thanks for sharing.

  • Fisayo Sanyaolu| June 1, 2011 at 4:16PM

    I really agree with this. Content/article sharing fuels social media activity. Thanks for sharing.

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  •| June 17, 2011 at 5:17PM

    Perhaps the future will depends on social media activities

  • Pawan Kumar| October 5, 2011 at 10:10AM

    Right !  More and more people are using Social media as a marketing platform. The reason majority of web users spend much time on social networks. I agree and appreciate your views.  

  • Curtman40| March 13, 2013 at 11:23PM

    Kelly that is the challenge is to continue to fuel social media with fresh engaging content, its like how many times can you say the same topic over and over again while putting your brand or spin on it. That is a real challenge which all of us will have to figure out.


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