As you settle into a comprehensive content marketing strategy you’ll have a ton of important questions to keep in mind. How honest should your content be if it means pointing to flaws in your products? Should your content be salesy at all? How diverse does your content need to be in order to reach different audiences? How much energy and money should you dedicate to determining ROI?
Figuring out the answers to these questions could mean the difference between successful content and content that falls on deaf ears. For answers to these questions (and more!), check out this guest post on M&M Global by Outbrain’s director of brands & agencies in the UK, Alex Cheeseman.