Celebrating Singapore: A Night of Content & Conversation | outbrain.com

CONTENT MARKETING & DISCOVERY

Celebrating Singapore: A Night of Content & Conversation

| Shiri Ziegelman

Last month we had over a hundred friends on hand to celebrate our official market launch in Singapore.  Between mouthfuls of calamari and beer, we did a little investigating into the state of content marketing in Singapore and why it continues to grow in importance for brands worldwide.  Here is what a few party-goers had to say:

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Content marketing in Singapore

 

Our own Anthony Hearne tells us about the growing momentum of content marketing in Singapore and gives us some examples of organizations that do it right.

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Content marketing – A custom made conversation with your consumers

 

Mindshare’s Sanchit Sanga and Mediacom’s Kriti Kakar explain why consumers respond to content marketing more than to other forms of digital advertising.

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Why is content marketing imperative for brands?

 

BBH’s Lindsey Cumming and DMG Events’ Miranda Dimopoulos discuss the importance of content marketing to brands’ different marketing objectives.

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Content marketing challenges

 

Edelman’s Ben Israel and James Chen define today’s biggest challenges of content marketing: measurement, reach and relevancy of audience.

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Shiri Ziegelman

Shiri leads the marketing activity of Outbrain in EEMEA and new markets. Previously, Shiri led the strategic marketing efforts of... Read more

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