As content marketers, most of us know the basic strategies of creating engaging content. We strive to create stories that entertain our audience, give them some sort of practical value, or form an emotional connection...
Post In Category: Videos
Awesome Outbrain videos
Why We Converted An Office Into An In-House Video Studio
Alright, “studio” might be a little audacious. But as of this month, we’ve created a designated area to shoot video at our headquarters in New York. And the equipment to do so. Take a look:...
Content Marketing Objectives for B2B Companies: Interview with Lauren Bartlett, New Zealand Trade & Enterprise
Auckland’s skyline, photo courtesy of ChameleonsEye via Shutterstock.com We conducted an interview with Lauren Bartlett, Regional Marketing & Communications Manager at New Zealand Trade & Enterprise – the Government’s international business development agency focused on growing companies internationally – bigger,...
Measuring and Optimizing B2B Content Marketing : An Interview with Amit Elisha, Head of Outbrain Amplify
photo courtesy of William A. Clark via Flickr We conducted an interview recently with Amit Elisha, now Head of Outbrain Amplify, in which he shares his thoughts on B2B content marketing strategies, and particularly how to optimize...
Case Study: How Visa Uses Video Content to Influence Decision-Makers
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. Why Content Marketing...
