For the past few years, video content has reigned supreme. Videos are shared more than 10 times as much as other content, and can almost double conversion rates on a landing page. There is simply...
The advertising industry is rapidly evolving beyond creating ads for ad placements. In an era of ad blockers, skip buttons, and ad-free radios and TV channels, traditional ads are dying a slow death by quickly...
Hi all, Hope you’ve been well. Welcome to Brand Made Stories (formerly known as Friday Thing/k) – a brand storytelling canvas where I’d like to share with you smart, creative, inspiring, engaging, cool, and innovative...
We caught up with new Rising Stars Winner Ashley Callahan, who runs PR and Content Strategy for Chick-fil-A, to discuss what it takes to step up your content game and how self-help books and user...
How’s that New Year’s Resolution going? It’s OK. It happens to everyone. By the time February rolls around, many of us have lapsed on our promises to be better, kick-starting a cycle of self-loathing that’s...