It is a well known fact that the travel industry is one dominated by online content. Furthermore, recent data from e-marketer tells us that consumers are not just using mobile devices to guide them once...
At its core, your travel blog aims to provide value to readers. You might position yourself as a resource for facilitating research and education, or by becoming a channel for entertainment on all things related...
From Marriott’s Travel Brilliantly, Four Seasons Magazine, AirBnB’s City Guides to Virgin America’s Flyer Feed, leading travel brands are turning to content marketing to provide value to their audiences and drive business results. They recognize that content can...
When someone talks about “optimizing content,” the discussion is no longer purely technical. Instead of creating a list of relevant keywords or tags, content optimization focuses more on the value you can provide consumers and...
While many of us are still warding off cold temperatures and less than tropical conditions this Spring, it hasn’t stopped audiences from beginning to enthrall themselves in travel content online. Wishful thinking, right? It’s true!...