You will have no doubt heard someone who works in marketing, whether it’s a colleague, industry resource or thought leader, harping on about influencer marketing and why it is ‘the’ thing to add to your...
Last year marked a great run of premium partnerships for Outbrain, with the inclusion of international publishers like the Guardian, Le Figaro, Le Monde, and Rodale properties like Men’s Health and Runner’s World. The momentum...
Gaining Value from Tactics New and Old While many find the press release to be an antiquated and now inefficient method of delivering content, the truth is that the press release is far from dead. There...
SEAT is an international automobile manufacturer that knows how important the role of content is within the marketing mix. That’s why their website is chock-full of high-quality content. So, when they recently set out to create...
Whether you’re a publishing machine like L’Oreal or you have a more modest content marketing operation, who can resist the appeal of valuable content that doesn’t cost a red cent to make? In a short...