This article, originally published here, is based on the academic paper, “For Your Eyes Only: Consuming vs. Sharing Content”, authored by Outbrain’s Chief Data Scientist and Organic Recommendations Team Lead. It was accepted to the Third Workshop...
The above image is pretty sad, huh? I mean… at least my wife uses her iPad! But seriously, in this new mobile-first world this type of content consumption behavior is the new reality. Us marketers...
Happy Chinese New Year 2016 everyone! The year of the Monkey has kicked off this week, and celebrations are still going on in Singapore and around the world. If you walk the streets of Singapore, you’ll be overwhelmed...
According to the latest from the National Retail Federation, consumers are spending as much time online as they are in line at retail stores during Black Friday. So it’s both fitting and ironic that online...
The complaint seems to grow louder each year, doesn’t it? The onslaught of ads, TV specials, toy lists, department store music and other well-intended reminders seems to arrive earlier and earlier with each passing...