Outbrain is responsible for content recommendations you see on thousands of online publishers, including CNN, Fox News, ESPN, and the Washington Post. These recommendations must satisfy a large variety of user interests, which ultimately require...
Post In Category: Outbrain Data
Why Were Rio Olympics Ratings So Dismal: Insights from Outbrain Data
This week, everyone was talking about the disappointing U.S. viewership of this year’s Olympics. Deadline reported that the Rio Olympics numbers had fallen 12% night-for-night from 2012. Additionally, the final Friday for Rio had an...
Watch How Olympics Content Discovery Behavior Blankets Search Behavior
We’ve all figured out that our customers don’t just wake up in the morning and feel like going to YourBrand.com. They also don’t just go to Google and search for your company or product....
Outbrain Data Report: What Our Content Recommendations Say About the Rio Olympics
With the 2016 Rio Olympic Games in full swing, the internet is awash with content about the major sporting event. As curious-minded data enthusiasts, we thought it would be interesting to analyze patterns for how...
Mother’s Day Vs. Father’s Day: Battle of The Page Views (and Affection)
Outbrain research found that the number of articles published related to Mother’s Day versus Father’s Day was neck-and-neck last year. Content creators can be so fair to parents! — But when looking at page views...
