It is a well known fact that the travel industry is one dominated by online content. Furthermore, recent data from e-marketer tells us that consumers are not just using mobile devices to guide them once...
Post In Category: Outbrain Data
[Interactive] Outbrain Affinity Index: Uncovering Discovery Moments Across the Content Spectrum
By providing 250 billion tailored recommendations each month to around one billion unique users worldwide, Outbrain is uniquely positioned to uncover the interests of internet users and to reveal “Discovery Moments”* from across its proprietary network....
A Data Driven Automotive Strategy
You might think you know the what, when, and where when it comes to branded automotive content. However, some of the results we’ve analyzed from our wealth of global data across our media network may...
Let’s Talk Data… Introducing BrainPower, Your New Insight Hub
It goes without saying that data insights are a critical component of an effective marketing strategy. Through our extensive experience working with leading brands including Reiss, Renault, and Made.com we’ve just launched BrainPower, your one...
Trump and the Game of Thrones Effect: Why Election Polls Got It Wrong
On election day, according to the majority of pollsters, Hillary Clinton seemed to have it in the bag. Nate Silver, predicted Clinton at a 71% win. A Clinton win was also predicted by 61 other...
