Praekelt.org is a mission-driven organization that works with government, NGOs, and social enterprises to develop digital technologies for social change. Through its Praekelt.org Incubator for Free Basics, which it launched in partnership with Facebook in...
The mobile revolution is here and mobile search has changed the game in content marketing in two primary ways. First, more people now consume content on mobile devices than from computers and laptops. Secondly, Google...
Mobile is big, really big. As the Chief Technology Officer at Outbrain, I’ve seen a powerful upward trend in traffic acquired from mobile devices over desktop for quite some time. That means as readers and viewers...
It’s hard to get your mobile app noticed among 3 million others out in the marketplace. This is what’s keeping mobile app developers up at night. Ask anyone on Quora or turn to app marketing...
Throughout media history, the main value publishers provided marketers with was distribution, i.e. the opportunity to reach massive audiences, and often in a targeted way. If Procter and Gamble wanted to reach suburban moms 25-44...