Category: For Publishers

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Welcome to the New Outbrain Engage

Writing Content is Good, Getting it Discovered is Great

Combating the Content Overload

Don’t Tell me What to do!: The Consequence of Pushy Content Headlines

AOL UK teams up with Outbrain and sees…heavenly results!

Outbrain Teams Up with BillGuard

How Do You Like Your Content? Depends On The Device You’re Using (Infographic)

Protecting the ‘Content’ In ‘Sponsored Content’

How Headline Length Impacts Engagement

Headlines: When the Best Brings the Worst and the Worst Brings the Best

Making the Most Out of the Bottom (of Your Page)

Mid-Year Report: 5 Things We’ve Learned So Far in 2013

Behind the Numbers: Mobile Content Consumption in the U.S.

France Holds Enormous Potential For Mobile Marketing

Why Is Google So Afraid Of Paid Content?

How to Harness the Magic of Post-Click Engagement

“London Calling”: Content Conversations Hits the UK

The Content Marketing Problem

The Natives Are Getting Restless

‘Native’ Is a Means to an End

CCMeetup: The Fate of Journalism

User Engagement Follows Good Content, Not Ads

CC Meetup: Creating Content in the Native Age

Content Marketing Moves the Needle for Eden Springs

Going ‘Native’? 10 Things You Need to Know About the Hottest Trend in Advertising

Google Attempts to Redefine the Mobile Market

3 Tips for Branded Content in the Social Realm

Growing Pains: The Atlantic’s Lesson in Native Advertising

Commerce & Content Not Mutually Exclusive

Keeping it “Pure and Simple” with Techmeme’s Gabe Rivera

New Editorial Guidelines at Outbrain

4 Questions With Storyful’s Erica Berger on ‘Singing’ Content

The Numbers Are In: Content Really is King (This Week in Content Marketing)

Guest Post: Native Advertising Will Compel Marketers to Continually Improve Branded Content

90% of Marketers Expect Content Marketing to Increase in Importance: Report

Outbrain COO David Sasson Speaks with eConsultancy about Content Marketing

E-Books, Print Magazines and B-to-B Strategy (This Week in Content Marketing)

Will the Intersection of Editorial and Advertising Destroy Journalism?

The Secret Sauce of Native Ads (Guest Post on VentureBeat)

Gain Consumer Trust Using Educational and Entertaining Content

Guest Post: 7 Tips for Using Video Effectively

R.I.P. Nintendo Power Magazine (This Week in Content Marketing)

Outbrain Debuts at #5 on comScore’s Syndicated Ad Entities Rankings

Brand Marketing Lessons from London 2012 (A Guest Post on iMedia Connection)

Vote For Us! Two Must-See SXSW 2013 Panels

Get By With A Little Help (This Week in Content Marketing)

Digiday: Publishers Tap Content Marketing for Audience Growth

Future Publishing Drives an Increase in Revenue and Traffic with Outbrain

Content Marketing Will Change the Overall Media Landscape

Video: An Interview With Erik Cima at IAB Conecta 2012

What You’ve Been Doing Wrong (This Week in Content Marketing)

Increasing Video Views Through Content Discovery (Webinar)

Read These Articles to Drive Higher Traffic to Your Content

The New SEO (Guest Post on Advertising Age)

NBC Chicago Interviews Outbrain CEO Yaron Galai

Publishers Reach Olympian Heights with London 2012 Content

The Content Marketing Agency Era Begins! (This Week in Content Marketing)

The Outbrain Blog Podcast: CC Chapman

The Runaway Juror Returns (This Week in Content Marketing)

Making “Frenemies” with YouTube Annotations

Understanding the Right Content and Media Mix (An Outbrain Interview on Beet.TV)

Why Guest Blogging Works (A Guest Post)

The Week Mr. Blog Lost His Swagger (This Week in Content Marketing)

How Earned Media Can Drive Mobile App Downloads (Guest Post on VentureBeat)

What Content Discovery Means to Me…

Video and Earned Media: The Next Era of Content (This Week in Content Marketing)

The Outbrain Blog Podcast: Gilad de Vries, VP of Brands and Agencies

The Latin American and Hispanic Digital Opportunity: Are You Prepared?

How to Distribute Your Content at Scale and Get Google Juice Now!

Just How “Social” are the First Social Media Olympics?

Hedgehogs, Magnets and Investigative Journalists (This Week in Content Marketing)

Fleishman-Hillard Increases National Reach for its Clients by Promoting Earned Media

Will Technology Save Banners? Not at the Top of the Funnel

9 BlogWorld Sessions To Be Excited About

Getting Summer Schooled (This Week in Content Marketing)

Newsmax’s Three-Camera Studio Makes Content Production and Distribution Effortless

Star Wars Can Help You Improve Your Strategy (This Week in Content Marketing)

Three Quick Steps for Turning Content into Conversations about Your Business (Guest Post on Content Marketing Institute)

What Content Discovery Means to Me…

Walk About NYC 2012: Outbrain Opens its Doors to You!

Sears’ Healthy Living Community is Fit For Content Kings

Things That Make Me Go HMMMMM (This Week In Content Marketing)

…You Want The Truth! (Amplify Self-Serve Questions & Answers)

The Atlantic Doesn’t Fret Over SEO and Neither Should You

Macy’s Leads The Charge (This Week In Content Marketing)

An Airline Tragedy, A Killer Swan and A Murderous Nurse (30 Minutes with Outbrain)

…You Want The Truth! (13 Content Marketing Questions & Answers)

Tips, Tools, Lessons and Learnings (This Week in Content Marketing)

What Content Discovery Means To Me…

Use Big Data To More Effectively Engage Readers (Guest Post On Digiday)

Why Content Discovery Brings in the Crowds

Think Quality Then Quantity (This Week in Content Marketing)

Make Your Content Marketing Strategy A Success

Developing a Mobile App Might Not Be The Best Idea

What You Don’t Know May Kill Your Content (This Week in Content Marketing)

Great Content Should Concern Publishers More Than Search Rankings

Two Essential Tools for Content Curation

Four Tactics for Content Distribution

Three Tips for Creating Great Content

7 Lessons From Content Marketing’s Greatest Hits (Guest Post on Mashable)

Content Must be Reinforced by Strategy (This Week in Content Marketing)

Content Marketing 101: Make Jessica Biel Flirt With a Yeti

Niche Publisher Focuses on Engagement to Meet Sales Goals (Case Study)

Time Out New York’s Content Marketing Innovation

Six Surefire Ways to Fail at Content Marketing

Finding the Perfect Content Marketer

Should Pinterest Be Part of Your Content Marketing Strategy?

The Anatomy of Content Marketing, The “New” SEO and More

The Curator Code Lays Down the Law

What is “Content”?

6 Turnkey Tools for Content Distribution on Mashable

Future Publishing Leverages 3rd Party Content to Increase Revenue (Case Study)

Is the app economy killing online publishers?

Publisher Challenges With Mobile Strategies (Digiday Mobile Conference)

Three Trends in Mobile Traffic That Are Beating the Web

Cost vs. Return: Marketers & Publishers Share The Mobile Pain, Part 2

Cost vs. Return: Marketers & Publishers Share The Mobile Pain, Part 1

Update: Content Discovery and Engagement Report, Q2 2011

Introducing Outbrain for Mobile

How To Monetize Your Content Online, Part II: Demand

The Rise of Online Content Discovery

How To Monetize Your Content Online, Part I: Supply

How to Increase the Lifespan of Content on the Web

Express Newspapers Partner With Outbrain to Power Content Recommendations

Content Sharing Fuels Social Media Activity

It’s Not Just About SEO

We’ve Seen the Future for Ads and It Looks Integrated

Content Discovery Heralds New Engagement Era

Doubleday Publishing Group Leverages Content to Drive Awareness for New Release (Case Study)

Study Gives Insight Into Content Discovery Trends Across the Web’s Leading Publishers

How To Optimize Your Content for Social Discovery (Guest Post on Mashable)

Advertising on Paywall Sites

Google Algorithm Change Increases Publisher Search Traffic, Outbrain Data Shows

Looks Aren’t Everything…

Social Media Insights by Maggie Fox

Panning For Content Gold

Content producers need to work on DEO, not just SEO

Building a local audience for your content

Ad Age Profile: Outbrain Gives Web Publishers a New Way to Buy Traffic

Boston.com + Outbrain

Need Traffic Fast? An Outbrain Case Study

There is No “X” Demographic

Twitter Moms say Content is #1

New Reporting System

Reader Trust First, Revenue Second

Publishers Can Get More From Archived Content

Outbrain Inside TypePad – “Link Out” & Prosper

Sponsored, But Good