Attribution. Debatably the most important type of reporting for marketers to get right, and still one of the most difficult decisions to agree on. Choosing the suitable attribution model for your business can dramatically change...
“Publish content that your website visitors will love!” This statement has been uttered millions of times over the last several years, but many of the articles that preach this fail to explain why content is...
Native advertising is still somewhat relatively new, which leads to a lot of questions. “Does it work?” In short, yes, it works very well. In fact, a new study published in American Behavioral Scientist found that...
What if we could quantify the transfer of trust from one entity to another? A universal and transparent trust metric for all to see. Us marketers would definitely have an easier time measuring the impact of...
This week, the Content Discovery industry that Outbrain has pioneered turned 10 years old. In the decade since we opened our doors, Outbrain has grown into a business that serves more than 250 billion monthly content...