We sat down with Yishai Katz-Schonfeld, CMO of Ono Academic College, Israel’s largest college. He told us more about how he reached new audiences and drove leads for his brand with Outbrain. Learn more in...
Post In Category: Content Marketing
Discover more articles to better understand content marketing and how to get started
Tapping into First Party Data: Outbrain’s DMP Integration
We’ve been expanding the ways marketers can speak to their highest value audiences across the Outbrain network. We recently partnered with Oracle DMP (formerly BlueKai) and Acxiom’s Liveramp to enable marketers to leverage their first...
The “Unplanned Content” Opportunity: Highlights from Outbrain’s Unconscious Bias Report
Have you ever found yourself reading an interesting article, and thought “how did I get here?” You’re not alone. Over one third of what we consume online is unplanned content—something we didn’t intend to find...
Does Content Change Human Behavior? Highlights from Our Unconscious Bias Report
Not only is trust hugely important when it comes to content online, but digital branded content is one of the content types that British audiences find most interesting—and it’s really making them click too. This...
How to Harness the Power of Influencers Beyond Traditional PR
From the early days of user-generated content through today’s blogs and social media networks, the power of influence is no longer just the privilege of traditional media outlets, journalists and celebrities. Publishers are springing up...
