SEO and native advertising were both treated as very distinct disciplines for a while, before savvy marketers began to notice areas of overlap and synergy. Today, they are both used to inform a brand’s larger...
Post In Category: Agencies
Content that speaks to agencies.
More Flexibility For You: Outbrain Programmatic Access with AppNexus
As part of Outbrain’s ongoing commitment to our customers, we are always looking for ways to deliver new opportunities to improve our customers’ experience with our platform. That’s why we are so excited to roll...
[Video] Inside Leading PR Firm, Golin: A Chat with VP, Digital Director Jon Silver
We chatted with Golin’s Vice President and Digital Director, Jon Silver, about how his agency uses Outbrain’s discovery platform for clients such as Hyatt, FedEx, PepsiCo, McDonald’s, Unilever, Cisco and others. In the video, Silver explains...
A Data Driven Automotive Strategy
You might think you know the what, when, and where when it comes to branded automotive content. However, some of the results we’ve analyzed from our wealth of global data across our media network may...
7 Things to Know About Performance Marketing
You’ve probably heard a lot about performance marketing, but what really sets it apart from any other kind of marketing? We spoke with Nir Elharar, author of this great post about getting started with performance...
