The Olympics is a truly worldwide event with an estimated four billion people watching the opening ceremony and 204 nations competing. This global reach, along with thousands of ready-made role models in the shape of dedicated athletes and messages of teamwork and healthy living, made the Games an unparalleled platform for brands to speak to, and engage with, an international audience.
While the UK basks in the success of London 2012, many brands too are celebrating impressive Olympic marketing strategies which have helped boost their reputations globally. As the baton is handed to Rio for 2016, what Olympic marketing lessons can we learn from London 2012?
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