How Peak Content Consumption Time Varies Globally
Who’s consuming content when?
When you surf the web, are you a night owl or an early riser? Based on our data, internet users in markets across the world are diving into content consumption mode at different points throughout the day.
Singaporeans are the most nocturnal of the bunch, consuming content right before bed. The English speaking countries, the U.S., U.K. and Australia, sneak some content discovery in during lunch time.
Marketers, take note! When creating content for a global audience, not all times of day are created equal. Use these findings to deliver the content you worked hard to create to your audience when they’re looking to discover it.