BrainPower: The Truth about Cats & Dogs | outbrain.com

CONTENT MARKETING & DISCOVERY

BrainPower: The Truth about Cats & Dogs

| Tina Coll

 

This year’s US pet ownership statistics were recently released. Comparing pet ownership vs. pet content consumption, you’ll see canine content doesn’t induce a Pavlovian response in all dog owners.

Dog Content Lovers

Looking at pet ownership levels, you might think dog content dominates in the South and cat content in the North. Yet, East Coasters are more interested in dog content whereas West Coasters prefer feline content. The pet content people are more likely to click on isn’t always of their furry friend at home.

OB-Brain-Power-Graphics-Cats

Oregon’s an exception where cats rule the roost at home and online. It’s the only state where “puppy” headlines performed worse than the pet content benchmark with a -3% CTR. Puppies beware Portland!

Screen Shot 2014-08-21 at 10.19.59 AM

So what does the data tell us about ourselves? If West Coast people are so “laid back”, why do they prefer reading about the more notoriously-uptight animal? Why are readers in Maine and Massachusetts so equal-opportunity when it comes to their interest in cats and dogs? For some, is it a case of wanting what you don’t have?

The nice thing is your curiosity online doesn’t kill your cat.

 

Are you data-hungry? Sign up here to get a weekly digest of data-driven insight or check out our previous data-driven stories here.

Hitting "Publish" is only The Beginning!

Download our free A-Z Guide to Brand Publishing to find out how to make the most of your content strategy.

Tina Coll

Tina Coll

Tina Coll is a Marketing Manager at Outbrain. She has worked internationally across Asia and the U.S. in the technology,... Read more

Add A Comment

* Your email address will not be published. All fields are required.

Loading

Want to promote your content?