Audiences may be wondering, “Where’d the content about ‘Content Marketing’ go?”
In 2014, you likely read or viewed quite a few articles and videos about “Content Marketing” in industry publications as the topic has become embedded in the marketplace. We’ve identified over 5,500 pieces of such content that were published globally and amplified through our publisher platform, and thought it worthy enough to share the trend lines.
Interestingly, we saw the largest number of stories published early in the year, with the first two month’s accounting for the lion’s share, with a significant downward trend as the year rolled onward. Was producing more content on “Content Marketing” a New Year’s resolution that like any other tapered after a month or two? Budgetary cycles? Or were they coasting on their early content push and recirculating as any good Marketer does?
While the driving force behind content supply raises questions and piques our curiosity, it’s hard to deny an overall increase in audience demand for “Content Marketing” content.
After a dip in May, audience interest continued to grow. That might simply point to the impact of additional marketing initiatives like Social and SEO for promoting the category and growing interest. Or it simply reflects the mainstreaming of “content” as a centerpiece for “marketing.”
What do you think?
Featured image courtesy of Adam Thomas via Flickr.