BrainPower: Fleet Street Makes Its Way onto Main Street | outbrain.com

CONTENT MARKETING & DISCOVERY

BrainPower: Fleet Street Makes Its Way onto Main Street

| Tina Coll

 

Americans-are-consuming-16%-more-British-media-than-this-time-last-year

 

This July, Americans weren’t just seeking entertainment from Prince George’s birthday and Germany’s ascendancy in the World Cup. The most read story of the month was the Malaysia Airlines plane crash. Americans are turning to UK publishers for their everyday news.

This peak also suggests Fleet Street members like The Telegraph and The Guardian are witnessing the strategic payoff of actively developing their American audience.

As these publications continue to expand their reach across the Pond, Americans will discover more content with a British twist.

 

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Tina Coll

Tina Coll

Tina Coll is a Marketing Manager at Outbrain. She has worked internationally across Asia and the U.S. in the technology,... Read more

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