Brainpower: Content Struts Its Stuff at London Fashion Week |


Brainpower: Content Struts Its Stuff at London Fashion Week

| Gabie Kur

This year at London Fashion Week, it wasn’t just about the clothes. Content made a huge splash for fashion-conscious audiences.


From discovering the unveiled trends to seeing which celebrity made front-row status, people around the world who can’t attend the shows in-person are consuming Fashion Week content online. And our network was flush with content about the shows.

But the popularity of designer-specific content varied widely by region, proving once again that fashion is provincial; what may wear well in Spain may not translate in France. Just ask Tom Ford.

But, which designer stole the content show? Find this out (plus, get more of our London Fashion Week content data) from our blog.

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Gabie Kur

Gabie is Marketing Coordinator at Outbrain.

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