Brainpower: America's Got Content Consumption, Trends by State |


Brainpower: America’s Got Content Consumption, Trends by State

| Gabie Kur

We’ve already told you that Americans were 12 times more likely to read up on Miley Cyrus’ twerking escapades than increasing tension in Syria. This week, we show you more trends in U.S. content consumption.

Here’s one that intrigued us:


Obesity and consumption of content about health are directly related. The higher the obesity rate (geographically speaking), the more health content consumed, indicating that these audiences are likely more health-conscious than we might think.

Hint, hint, marketers! When targeting your wellness-related content, consider more than just the everyday data about where you focus your efforts.

Read about the 6 more content consumption trends in the U.S. on the Brainiac Blog!

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Gabie Kur

Gabie is Marketing Coordinator at Outbrain.

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