Making content do the talking | Outbrain Blog

CONTENT MARKETING & DISCOVERY

BBC Profile: ‘Beyond banners? Making content do the talking’

| Kelly Reeves

BBC has posted a great writeup of Outbrain from Fiona Graham featuring interviews with Outbrain CEO Yaron Galai and Outbrain client Grant Morrison of Hachette Filipacchi. In the article, Morrison describes the great challenge for publishers: “I think what publishers who are creating their own content are wrestling with is the cost of content versus how to monetise it” and his experience with Outbrain on Elle.com.

Read more: ‘Beyond banners? Making content do the talking’ on BBC News

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Kelly Reeves

Kelly is Senior Marketing Manager at Outbrain. Previously, she was the founding editor of Urlesque, an AOL-owned website covering internet... Read more

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  • Roshan| March 26, 2011 at 3:03AM

    great writeup. good as long as it can be ensured that this doesn't in fact turn into content + advertising overload.

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