Unless you’re an accountant, financial planner, or perhaps Warren Buffett, personal finance is probably not at the top of your list of exciting topics to read about. But not all personal finance content is boring and inaccessible. Here are a few businesses that show how content can be a relevant, beneficial and effective channel for personal finance companies to pursue in order to find consumers on the web who are likely to be interested in their products or services.
This popular online money manager keeps a robust blog that features extensive tips and how to’s for topics such as saving and investing. The trends section uses expertly designed infographics to highlight unique data, which in turn showcases the depth of the product offering.
And we’re back — this week with news on house ads, metrics, engagement, and…football? There are content marketing takeaways lurking in the most unexpected of places, if you know what to look for.
What Tim Tebow Teaches Us About Content Marketing by The Mythic Marketer
No matter what team you root for, Tim Tebow has undeniably struck a chord online. Here’s a look at what has helped him become the topic of so much conversation.
Lies, Damn Lies, and Marketing Metrics by iMedia Connection
As the saying goes, when you cheat, you’re only cheating yourself. How can marketers select and analyze meaningful metrics rather than deceptive ones?
Publishers Need a House Ad Strategy by Digiday
Sometimes, selling to the lowest bidder can cause you to lose out on long-term value that you could have gained by instead developing your audience.
Pseudonyms Drive Community by AVC
When building a commenting community on your site, supporting users in cultivating pseudonym-driven personas could be a boon to engagement.
How to Create Compelling Content Using Fear and Desire by Content Marketing Institute
Can all content strategy be encapsulated in these two elements of human nature? One content marketer holds that the answer is yes.
Social media has changed the game when it comes to marketing and brand development. It’s no longer what you say, but how you say it. Little wonder that the world’s most iconic brand is taking the lead in engaging its consumers through content.
Coca-Cola’s mission for 2012 is “Content 2020,” the brainchild of Coca-Cola’s Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence, who recently explained to a panel that “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity.”
Content 2020 is a new strategic direction for Coca-Cola with a focus on content excellence and hope that it will help the brand become a more significant part of people’s lives. Its first project will begin as part of the brand’s London 2012 Olympic sponsorship.
To learn more about Content 2020, watch these videos created for the internal Coca-Cola marketing team in order to lay out the strategic vision. Joe Pulizzi of Content Marketing Institute says every marketing professional — brand or client side — should watch these videos, below.
2012 is already well underway, and there’s no time like the present to make sure your content strategy is airtight. Check out these articles for guidance on where to begin:
CMO Predictions for 2012 – Part 3: General Mills, Gogo, L’Oréal, NASCAR, Visa Hail Content as King by Forbes.com
Stay ahead of the curve this year by checking in on which brands are pegged to put out the best examples of content marketing.
20 Women Who Rock Content Marketing by Content Marketing Institute
Follow these women on Twitter so you can tap into their rock star know-how. Also, check out the comments section for more strong recommendations that didn’t make it into the post itself.
How to Use Content to Increase Your Sales by Social Media Examiner
For the visual learners out there, here’s a video that should speak to your business needs pretty directly.
Social Monsters: The 25 News Sites Winning at Social Distribution by Newswhip
The UK is doing something right when it comes to content — outside of the Huffington Post, it’s British publications that are picking up the most viral momentum.
Top 5 Brands by Facebook Engagement by Digiday
Sheer volume of your audience isn’t enough. Which brands leverage their fan bases in the most effective ways?
As the New Year gets underway, it is a good time to plan your content strategy for 2012. What worked in 2011 that you want to continue? What areas do you want to focus on in 2012? Are there any new platforms or strategies you want to implement?
Here is a round-up of articles this week to help you plan your content strategy for the upcoming year:
Cash in on Content and Social Media Marketing in 2012 by Forbes
Many experts are dubbing 2012 the Year of Content. Susan Gunelius explores five ways companies can use content marketing to increase their revenue – from focusing on branding to interacting with potential customers.
How a Portfolio Approach Can Help You Develop Better B2B Content by Content Marketing Institute
Bernie Theil describes how using the portfolio approach to identify topics and understand their audience needs can create a long term strategy that delivers relevant B2B content.
Five Social Media Hang Ups to Avoid like the Plague by Social Media Today
Social media will continue to play a pivital role in content marketing in 2012. Joe Cox describes five common pitfalls many companies run into and explains how to avoid each one.
Why 2012 will be the Year of the Artist-Entrepreneur? by Gigaom
Michael Wolf predicts that this year artists will continue the trend of distributing their work directly to consumers through technology and bypassing the middlemen.
Viral Video: “Making of the Hobbit” – Part Five by All Things D
This vlog is excellent example of using video to providing interesting content to an existing fan base to generate interest in an upcoming release.
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