Amplify's New Publisher Exclusion Feature: Smarter Decision-Making

CONTENT MARKETING & DISCOVERY

Amplify’s New Publisher Exclusion Feature: Helping You Make Smarter Decisions

| Jennifer Bassett

Amplify’s New Publisher Exclusion Feature

We’re thrilled to ring in the new year with a brand new feature: Publisher/Section Reporting and Exclusion. This has been our most requested feature from users and after listening to your feedback, we think you’ll be pleased with the results.

Why Publisher/Section Reporting and Exclusion?

The most difficult piece to explain about Discovery as a marketing channel is the fact that serendipity, the experience our Discovery algorithms are engineered to achieve, is based on user interest. It’s at the core of our company mission: help people discover content they can trust to be interesting, relevant, and timely.

Serendipitous content discovery experiences like our own can be counter to many forms of digital targeting. Many marketers like to think they have a deep understanding of their customer and where they spend their time online — and focus their efforts there.

However, while you may think you know your customer’s pains, hopes, and fears, the reality is that human interests are vast and profoundly differentiated. As we’ve learned from our extensive content consumption data, people make decisions to click on content based on a myriad of mostly unconscious factors.

Today’s smartest marketers realize this and instead of allowing labels (or an incomplete picture of their target audience) to drive decisions, they let behavioral data lead the way.

This means starting campaigns by casting a wide net, (almost as broad as possible), then narrowing down audiences based on performance.

That’s what ultimately excites us most about this feature, which allows you to use the power of our algorithm and interest graph to inform you to make smarter decisions on how to optimize your campaigns.

In other words, algorithm + human touch.

How Does the Publisher/Section Reporting and Exclusion Feature Work?

This new Amplify feature allows you to exclude traffic coming from publishers or specific publisher sections that do not result in the actions you want those visitors to take. Whether your conversion is a newsletter subscriber, ebook download, or purchase, now you can optimize your spend on your most effective campaigns.

Instead of making assumptions about whether your target audience might come from a specific publication, you can base your decisions on your learnings from Outbrain’s algorithm — and improve from there.

Check out our Product Marketing Manager, Tina Coll, in the two minute video below. She walks you through the feature and how to use it. (Spoiler alert: roller-skating is heavily involved.)

Stay Tuned for More New Features

We hope you get the most out our new Publisher/Source Blocking feature.

In the year ahead, you can expect Outbrain to rollout more great new features to help you get the most out of your campaigns. Please stay tuned for updates each month. Happy New Year!

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Jennifer Bassett

Jennifer Bassett

Jennifer is Outbrain's Managing Editor. She has 10+ years of experience in the content strategy and editorial space. She began... Read more

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