Mashable has published a fantastic piece about content marketing best practices by Outbrain’s very own Gilad de Vries, vice president of brands and agencies. The article is a must-read for anyone who is looking to implement a content marketing strategy, or for anyone who has already begun the process but is looking to refine their content and distribution. The op-ed offers examples of best practices and several easily avoidable mistakes marketers should be wary of when beginning their initiatives. An excerpt from the piece:
“Lately, it’s impossible to open a newsletter, check Google alerts, or visit any news sites without reading something on the benefits of content marketing. It seems as though the entire marketing industry is out to convince the world that this is the wave of the future. While that may be true, there is a real shortage of practical, how-to advice for brands that want to dip their toes in the content marketing pool.
Yes, advances in technology and the rise of social media as a marketing channel have eliminated the need for traditional modes of distribution. But at the end of the day, creating great content and getting it in front of the right audience still demands creativity and skill.
Luckily, there are already a handful of companies who have really nailed down the art of content marketing, and their efforts serve as great examples. Here’s a closer look at some of the do’s and don’ts from content marketing’s greatest hits.”
Follow Gilad on Twitter: @giladdevries
For the rest of Gilad’s piece, head on over to Mashable: 7 Lessons From Content Marketing’s Greatest Hits