Outbrain Launches Into the US Hispanic Market With Univision
Today we are excited to announce Outbrain’s official entrance into the U.S. Hispanic market, partnering with market leader Univision Interactive to power content recommendations across their web and mobile properties. Previously, Univision was one of the first U.S. Hispanic media companies to leverage Outbrain recommendations to increase engagement throughout their sites, and have now added recommendations to high-quality third-party content in order to further monetize their content without sacrificing the user experience.
From the release:
“We are furthering this partnership given the successes we’ve already experienced using Outbrain’s content recommendation tools. This extension will generate a new revenue stream that benefits our audience, while meeting the rising interest from our advertisers,” said Charlie Echeverry, executive vice president, Interactive Media Sales, Univision Interactive. “Moreover, it will serve one of our fundamental goals of deepening audience engagement and providing the most relevant content.”
Outbrain’s Vice President of Hispanic Markets, Erik Cima, commented, “With Hispanics rapidly approaching 20 percent of the total U.S. population, we felt that it was incredibly important to create a targeted offering, including Spanish-language capabilities, for the publishers that serve this demographic. Not only are we proud to work with such a forward-thinking publisher, but Univision’s massive penetration among U.S. Hispanics significantly boosts our footprint in this market.”