July 19, 2012
Even though I’m not the biggest fan of movies based on comic books (we all know who’s going to win, people!), I’m definitely excited for the release of The Dark Knight Rises. Fortunately for me, director Christopher Nolan has content marketing in his blood, so I’m able to incorporate my fun weekend plans into this weekly links post. Click on the following links to find out what you can learn from The Dark Knight Rises and glean lessons from the best b-to-b video marketers and content marketing lead generators.
Content Marketing Lessons From The Dark Knight Rises — Business 2 Community
The 13-minute video (posted above) offers 10 minutes of film footage a week before the film even opens. It’s free of charge and whets the appetite of caped crusader-aficionados around the world. Find out what this video’s release can teach you about effective content marketing.
You don’t have to be one of the most successful film franchises to create effective video content. Click on this link to see excellent examples of video content from companies such as Microsoft, UPS and Cisco.
B2B: 10 Rules To Generate Leads Via Content Marketing — Australian Direct Marketing Association
If you’re a b-to-b but videos aren’t your thing, this piece serves as an excellent primer for turning content into sales. Much respect to the direct marketers from down under for giving content some love.
Why Content Marketers Need to be Involved in Website Redesigns — Content Marketing Institute
Content marketers can bring a lot to the table, especially when you’re giving your online storefront a total facelift. Make sure you forward this piece to your CMO when/if your company rebrands.
How To Use Business Blogging To Boost Your E-Commerce Site’s Success! — iMediaConnection
Might as well CC the VP of e-commerce in your message to the CMO. According to this piece, a solid business blog can help drive online sales.