Twitter’s launch of a more personalized Discover tab helped bring content discovery to the forefront of the marketing and technology industries this week, while marketing media stalwarts continued to provide valuable insights on how to get content discovered by the right audiences.
13 Content Marketing Steps — ClickZ
Author Heidi Cohen offers seven tips on content production and six tips on content discovery and distribution. Check out Heidi’s ClickZ webinar for a more in-depth explanation.
Matt McGee provides an in-depth explanation of the tab’s enhanced capabilities and what it might mean for content consumers. Increased personalization is always a good thing. I’m interested in whether the functionality fits into how the typical Twitter user discovers content.
3 Tips for Increasing Your Content Productivity — Content Marketing Institute
Studying the right examples, choosing the right tools and mastering the right habits can help you to consistently create content that serves a productive marketing function. This is a can’t miss article for content marketing newbies.
12 Essential Tools for the Content Marketer — Mashable
Webinars, infographics and case studies are among the 12 essential weapons in every content marketer’s arsenal. You’d be surprised to see what else made the list.
Understanding the personas of your leads should influence the kind of content you’re using to target them. If you haven’t thought about diversifying your content to meet different audience segments, this article is perfect for you.
Image Via: Twitter Blog
May 3, 2012