Big data can be a tremendous asset for driving traffic to publisher sites. However, one of the other cool things it can be used for is keeping audiences engaged beyond the first click after they enter through social media. Unlike search, publishers can leverage social data and followings to skyrocket engagement.

For more information on how brands and publishers can make effective use of technology to enhance the power of their content, check out Outbrain CEO Yaron Galai’s article critiquing recent Digiday coverage. In the piece he explains why he rejoices when he hears that banner ads are dying, he praises ESPN’s multimedia platform approach and he lauds P&G for its powerful storytelling.

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