After a successful test trial on Express.co.uk, Express Newspapers is installing Outbrain recommendations across their properties, including Daily Star and OK! Magazine, to offer an engaging experience for readers while increasing site traffic and revenue.
Farzad Jamal, Group Internet Controller at Express Newspapers and OK! Magazine said, “Two key issues for online publishers are ensuring content is easily discovered, and making sure that users are properly engaged. The impressive click through rates we’ve seen on dailyexpress.co.uk has proved that Outbrain is helping us to do both of these things, as well as developing a new revenue stream for our online content. Because of this, it seemed to be an obvious next step to roll out Outbrain to our other online properties.”
June 24, 2011