March 10, 2011
We are happy to officially announce our expansion into the UK!
We have been working hard behind the scenes, meeting with UK publishers to discuss our successes so far in the States and having great discussions around content discovery.
The Outbrain platform is currently live on five large online publishers in the UK, including Future Publishing’s TechRadar.
We have just settled into our London office, and are excited to have Simon Edelstyn, formerly European Director of Syndication at Google to head up our business development efforts across Europe and Marc Irwin who recently joined us from Vibrant Media.
If you are in the neighbourhood, stop by!
The full release is below. You can also read about on InPublishing.
Leading online content discovery platform Outbrain
launches in UK market
Future Publishing one of Outbrain’s UK launch customers
10 March 2011 – Outbrain, the leading content discovery platform, is today
announcing its launch into the UK. Having successfully established itself in the US market where Outbrain is used by amongst others, Condé Nast, USA Today, iVillage, TMZ, Newsweek and Slate.
Outbrain is focused on helping people discover new and compelling content online. As a result, the commercial applications of Outbrain are:
• Increased page views and revenue: Outbrain can be used by publishers
as a service for recommending personalised interesting content to readers to increase page views, generate revenue and enhances the user experience. Outbrain generates links to interesting content on a publisher’s own website and can also be used to link to external, revenue-generating, third-party content.
• Attracting new audiences to content: Outbrain’s traffic acquisition
programme can be used by publishers and marketers to drive new users to specific content in order grow audiences and hit advertiser targets. Outbrain enables content-creating organisations to attract new audiences, by including it alongside other publishers’ own editorial.
Yaron Galai, Outbrain’s CEO comments: “The Holy Grail for online publishers and content creators is to ensure firstly that their content is found, and secondly, that it is interesting enough to really engage that audience. Outbrain’s main aim is to help readers discover more interesting content and have a better experience online; this translates into a win-win option for publishers and content creators alike.”
“We know that there is a lot happening in the digital content space in UK and European markets, and that publishers and content owners are all working on different models to make content pay, from pay walls to ad walls. I believe that we are seeing a shift to a less disruptive approach to advertising which is resonating well with a more sophisticated audience.”
Outbrain’s platform has already launched on five large online publishers in the UK, including Future Publishing’s TechRadar. Kurt Edwards, Digital Commercial Director, Future Publishing comments: “From the very outset we are quickly seeing the benefits of working with Outbrain. Allowing our users to discover new and interesting content has led to a more engaged audience plus it is building
incremental revenue streams for us as a publisher.”
Simon Edelstyn, formerly European Director of Syndication at Google, will be heading up Outbrain’s business development across Europe, from the company’s newly opened office in London. Simon has recently recruited Marc Irwin from Vibrant Media to strengthen the business development team.
Outbrain’s senior management team is led by entrepreneurs with a credible track record in online business – Yaron Galai, who is co-founder, previously founded Quigo.com, a performance-based marketing solution which was acquired by AOL in December 2007.
The UK launch news follows on from Outbrain’s recent acquisition of AOL property, Surphace as well as securing a third round of funding ($11million).